JB Homes is a regional Builder, building in a highly competitive market.
They joined the Home Rewards Platform for Builders, where they can incentive more traffic to their models with a Rewards Program unique to each of their neighborhoods.
JB Homes has 30+ communities in a typical suburban market. They offer the traditional closing costs and other various promotions. They market themselves through new home magazines and road signage. They aren't achieving their sales goals and are in need of a solution to increase traffic and sales.
By joining Home Rewards, they had an instant and new method to entice buyers through their communities.
The program gave FREE gift cards and points that could be used for EXTRA options when the Buyer bought their home. All this, for just walking through the door.
JB Homes increased traffic and thus sales with one simple sign up. They chose a mobile rewards program that appealed to both Buyers and their Agents.
Can I offer diferent rewards in each community?
What are the Rewards?
Quick Questions About Rewards
Yes, the reward amounts can vary in each community from Zero to ??? Always your choice.
Rewards are redeemed at the time of contract for Builder "Options" (Ex. 500 pts =$500 in Builder options/upgrades)
How are points accumulated?
Buyers earn points with various home buying actions. Such as visting model homes, "Liking" the builder on Facebook, etc...
Offer Home Rewards, Get More Traffic.
FREE Gift Cards?
Yes, Buyers get FREE gift cards when they visit the Builder for the first time. The process is automatic the second they step into your model home.